The global automotive market is the major driver for more efficiency and shorter time-to-market of the most critical component in EVs: the battery. AVL is one of the world’s leading mobility technology companies for development, simulation, and testing in the automotive industry, and in other sectors. The company provides concepts, solutions, and methodologies for a greener, safer, and better world of mobility. AVL’s list of clients consists of almost all automotive OEMs and suppliers. Volkswagen or Northvolt are two examples of major players that use our solutions and know-how in battery engineering, testing, and manufacturing. This proposal shows the essential takeaways how to optimize battery testing for the highly competitive and dynamically changing automotive market.